More and more of us have woken up the realisation our modern fashion industry is killing the planet.

From toxic dyes to desertification, weekly trend drops and throwaway clothes are choking our environment.

But there has never been more choices and alternatives to mainstream fast fashion than now, and we're excited to share some of our favourite apps, books, rental sites, ethical brands and more with you.

What is sustainable fashion?

Sustainable fashion is the opposite of fast fashion.

Rather than quick trends, weekly drops and cheap clothing that doesn't last or ends up in landfill, sustainable fashion focuses on:

• Slowly produced, timeless styling
• Fashion pieces that will last forever
• Transparent supply chains
• Fair wages and safe working conditions for all
• Carbon neutrality
• Less fabric waste
• Quality over quantity
• Locally made clothes or locally sourced fabrics and materials
• Clothes made from recycled or upcycled materials
• Secondhand or vintage fashion
• Cruelty free
• Less water intensive
• No toxic dyes
• Recyclable or plastic free packaging
• Charity or giving back element

It's unlikely that all sustainable fashion brands will be able to cover all of these points but most of them will do several of them.

Pick the topics you care most about and look for sustainable fashion brands that also align to those areas.

Our new Sustainable Fashion Guide will help you discover the brands, apps, swaps, websites and more than can help you move away from fast fashion and high street brands towards supporting a slower, more mindful approach that appreciates all our clothing and the materials, time and resources that make it.

Sustainable fashion should be the future of all fashion.

Why do we need sustainable fashion?

Fast fashion is the second-largest industrial polluter, accounting for approximately 10% of global carbon emissions.

It also has a grim reputation for unethical labour practices and animal cruelty.

If you’re keen to make more sustainable fashion choices, pebble can help.

Read more at: What’s Wrong With Fast Fashion?

As your trusted guide to stylish sustainable living, at pebble we believe wearing ethical and eco-friendly clothes should be easy and accessible.

Our Sustainable Fashion Guide ebook is an A to Z packed with ways to make your wardrobe kinder to the planet.

Whether it’s finding sustainable fashion brands in the UK, shopping secondhand, renting clothes or going zero waste, there’s something here for everyone.

And we've got some exclusive discounts to get started.

What's in pebble's Sustainable Fashion Guide?

Check out pebble's packed new Sustainable Fashion guide!

We've put together 90 pages of facts, tips, tricks and suggestions to help make you the most sustainable fashionista out there.

From menswear to gym wear, the best jeans to our favourite vintage sites, pebble has done all the hard work for you so all you need to do is read.

Plus our sponsors Ecover share their top tips for washing less, washing well and helping to keep your clothes out of landfill for longer.

And to help you get shopping we have a range of exclusive discounts from some of our favourite sustainable fashion brands in the UK and an exclusive discount from Ecover as well.

Get started on your sustainable fashion journey!

Download the FREE EBOOK (scroll up or down) and away you go!

• A is for Apps
• B is for Books
• C is for Certifications
• D is for DIY ideas
• E is for Ethics
• F is for Fabric
• G is for Gymwear
• H is for Human rights
• I is for Impact
• J is for Jeans
• K is for Kidswear
• M is for Menswear
• N is for Nearly new
• O is for Organic cotton
• P is for People to follow
• Q is for Questions to ask brands
• R is for Rentals
• S is for Secondhand
• T is for TikTok, Twitter & social media
• U is for Underwear
• V is for Vegan
• W is for Websites to rival Asos
• X is for Xenacious fashion
• Y is for Yarn
• Z is for Zero waste

Sustainable Fashion Brands In The UK

As well as 90 pages of our expert advice on sustainable fashion, we've added in some of our favourite sustainable fashion brands from shoes to dresses, activewear to linen and many of them have given us discounts for you to use!

• Woden
• Jenerous
• Handmade Stories
• Eva Dragoera
• KEEN
• SAUTHS
• Slow Co
• Project Cece
• KULA Bags
• Onesta
• BAM - bamboo clothing
• tentree

What is your favourite sustainable fashion brand?

Share your favourite sustainable fashion brand in the comments below and we can look to include them in our next round up or fashion guide!