Last minute holiday? Try these 8 ethical swimwear brands

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If you’re anything like pebble you’ll have left buying new bikinis or boardshorts to the last minute. But while the high street might be into winter jumpers, online ethical swimwear brands have just the thing. Choose from sporty or stripped back, practical and pretty, whether you’re off to learn to surf or just want to sit by the sea, we’ve just the sustainable style for you.

Jesse Dodd 3 August 2017

Davy J

If you're one for outdoor swimming or partial to a spot of wild swimming, this is the label for you. British made and created from ghost fishing nets that are left in the oceans (just one ton these ghost nets will make 10,000 swimsuits), Davy J is swimwear you can actually swim in. There's double lining and cross back styles to make sure all your bits stay in one place, no matter how high the dive or whatever waterfall you plunge under, but it's super comfortable too. And when you're done, send the suits back to be recycled and let's close that loop.

Read our interview with Davy J's founder and her mission to create zero waste by 2020.

Davy J Ethical Swimwear Pebble Magazine

Sustainable swimwear to actually tackle the sea in


British boys Riz use Savile Row style skills to add bright colours and superior tailoring to the humble beach shorts. Pick from long all day shorts, or the shorter Buckler version but whichever awesome pattern you go for, these shorts have been made from plastic bottles that have been collected on beaches. The bottles make 100% recycled polyester or rPET, which drys quickly. Follow their collections here and on #bottlestoboardshorts.

Riz Ethical Swimwear Pebble Magazine

Riz make ethical boardshorts that you'll want to wear all year round


Shapes in the Sand

Australia isn’t short of ethical swimwear labels but Shapes in the Sand celebrates our place in the natural world and isn’t just for looking pretty. This eco-conscious swimwear label is handmade in Australia from ECONYL - which is made from 100% regenerated materials and the prints use sublimation printing which doesn’t use any water or harsh chemicals. Bikinis, crop tops and one pieces are all available in awesome patterns and colours.

Shapes In The Sand Ethical Swimwear Pebble Magazine

Shapes in the sand's prints are made from plant dyes and not chemicals

Liar the Label

Byron Bay has always had an eco-focus so it seems like the right home for sustainable swimwear Liar the Label. Shop for cute bikinis (we love the sunflower print) and Aussie beach babe style.

This fairtrade and ethical brand use ECONYL as well (which is made from fishing nets and plastic bottles) and 10% of its profits from the Exoskeleton collection go towards turtle conservation. It also won a Rising Star for the Swimwear Seal of Approval from Project Just this summer.

Liar The Label Ethical Swimwear Pebble Magazine

Capture the Aussie beach babe look but don't harm the planet


Founded by surf champ, eco warrior and all round good guy Kelly Slater, Outerknown sit somewhere between fashion and serious outdoorswear. Their classic surf trunks are made from recycled polyester (from plastic bottles and ocean waste) and feature secure pockets and a hidden bungee chord ring. The sustainable swimwear company is also tackling the textile crisis at every level from raw materials to packaging.


Danish label Underprotection create pretty and girly swimsuits and bikinis alongside their ethical underwear business. Sustainably made with recycled polyester, Underprotection's swimwear's cuts and shapes are flattering and generous - the clam shell bikini will have you humming The Little Mermaid and the Zenia (seen below) has a cute off the shoulder ruffle that's more beach bar than sand bar.

Underprotection Ethical Swimwear Pebble Magazine1

Danish label Underprotection create ethically made underwear and swimwear that's delicate


Speedo’s H20 Active range has been designed to work as hard as you do in and out of the water - so think stand up paddleboarding and SUP yoga as much as lounging around next to the pool. We love the crop tops, leggings and swimwear you’re not going to pop out of.

Even better it uses POWERFLEX ECO, a fabric that is made from fibres made from old fishing nets. It also has a Take Back Programme which feeds Speedo’s own waste into raw material into eco-friendly nylon.

Speedo Ethical Swimwear Pebble Magazine

Fishing nets become forward thinking activewear at Speedo

Ruby Moon

British ethical swimwear label Ruby Moon has pioneered the reversible bikini and swimming costumes, with a cool print on one side and easy to wear black on the other. This is gym to swim, sustainably made swimwear, so think sports cuts and fashion prints. The other reason we love Ruby Moon is all of its profits are lent out as microloans to help women entrepreneurs in 11 under developed countries.

Ruby Moon uses recycled fishing nets for its swimwear

Help turn swimwear into small loans for female entrepreneurs

Save our seas: Watch your micro plastic waste!

As much as buying ethical and eco-friendly is important, it’s also key to wash less and wash better to try and limit the billions of micro or nano plastic particles that end up in the ocean.

Try washing your swimwear in a bucket of warm water and gently squeeze the excess water out before hanging it up to dry. If you can use the water in the garden rather than down the drain then even better.

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