Best Ethical Skincare And Eco-Friendly Beauty Brands: Buying Guide

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Best Ethical Skincare And Eco-Friendly Beauty Brands: Buying Guide


Get expert buying advice from the pebble team, with our skincare and beauty shopping guides - from cruelty free cleansers to solid shampoo bars and everything in between.

Shop pebble’s top recommended ethical skincare and eco-friendly beauty brands.

Francesca Brooking

Thu 3 Feb 2022

Looking for sustainable skincare products that really work?

Want tried and tested vegan beauty recommendations?

The experts at pebble have put together this buying guide to help you find the best ethical and cruelty free personal care products that work for you and your needs.

Whether it’s the best solid shampoo bars, vegan nail polish, ethical lipsticks, natural moisturiser or grooming, it’s all here on pebble.

All of our buying guides are updated weekly so drop by regularly to read our most up-to-date recommendations!

At pebble, all of our products are independently recommended by our editors. If you buy something, we may earn an affiliate commission which goes to help running our publication.

Best Ethical Skincare And Eco-Friendly Beauty Brands To Shop

close up of a plastic free cleansing bar

Give It Lip

Up your plastic free beauty game with the Natural Jumbo Lipstick range from benecos.

The formula is packed with organic vegetable oils and waxes plus vitamin E for added nourishment.

A perfect all-in-one beauty hack, it moisturises, soothes irritation and protects your lips from sun damage all with a pop of colour.

Another thing? It's vegan, cruelty free and certified COSMOS organic!

Natural Jumbo Lipstick is priced at £5.95. View on benecos.

Selection of benecos Natural Jumbo Lipstick pencils

Treat your lips with benecos Natural Jumbo Lipsticks

Feel Nourished

Weleda wants to help rebuild the relationship between people and nature. Its cosmetics are made using ethically sourced ingredients.

The brand is also UEBT, B Corp and NATRUE certified. Our favourite in the range is Skin Food, a rich and intensive cream for dry and rough skin.

Formulated with extracts of pansy, chamomile and calendula, it can be used on face and body.

Skin Food is priced at £13.50. View on Weleda.

A green tube of Weleda Skin Food cream

Weleda Skin Food is certified natural and organic

Apple of the eye

Juice Beauty’s Green Apple Age Defy Serum is a cocktail of vitamins and magic-working acids to help correct the skin’s tone.

Simply massage into cleansed skin and watch as skin seemingly ages backwards.

The natural antioxidants work to protect your skin and with every purchase across the Counter Culture store also protects 5 trees.

1 x 30ml for £58. View on Counter Culture

apple on counter next to serum and pipette

Defy aging and improve skin health with Counter Culture

Rosy Cheeks

Counter Culture’s Aromatic Certified Organic Rosehip Oil rose to the occasion, leaving skin beaming with just three drops.

The rosehip seed oil quickly absorbs into the skin, leaving it nourished, hydrated and renewed.

The gentle formula is suitable for all skin types and is a quick fix to healthier skin.

Use code PEBBLE20 for 20% off any Trilogy products.

Feel fresh faced from £20.50. View on Counter Culture

product image of Aromatic Certified Organic Rosehip Oil

Hydration is just a few drops away...

Hello Sunshine

Get ready for sunny weather with Organii’s mineral sun care range featuring SPF50 Sun Milk, SPF15 Anti Ageing Facial Sun Cream and After Sun Cream.

The collection is certified organic, suitable for vegans and is free of colours, fragrances and artificial preservatives.

Organii’s sun care creates a protective shield that’s gentle on skin, reef-safe and safe on the environment.

From £4.00 (£43.95 for the entire bundle). View on Organii.

Read more about why you should choose an organic sun cream: Suncare Supreme: The Best Organic And Natural Suncream Brands

Three tubes of Organii sun care

Organii is effective and safe for the environment

Conscious Hair Care

B Corp haircare heroes, Davines makes sustainable hair routines a breeze with its range of products that are kind to you and the planet.

All product formulas contain 83% natural origin ingredients, all packaging is certified Plastic Neutral and the brand is a 1% for the Planet member.

Shop a range of hair care products based on hair type, length and health.

From £9.50. View on Davines.

Image of a woman in a light green shirt and long black hair for Davines

Get B Corp hair care from Davines

Best Foot Forward

With spring on the horizon, it’s inching towards sandal season. Say hello to Green People’s new Deodorising Prebiotic Foot Cream.

This certified organic cream contains a potent blend of prebiotics and Phyto activities that soothe skin, protect against bacterial invasion and tend to painful cracked heels.

Green People’s foot cream is vegan and contains natural ingredients. Time to get those sandals ready!

£14.00. View on Green People.

Person holding a tube of Green People foot cream

Get sandal ready with Green People's soothing new foot cream

Scent Of Change

We love Sana Jardin’s socially conscious luxury perfume.

Championing a Beyond Sustainability Movement, the fragrance house empowers low-income women through a flower recycling micro-entrepreneurship in Morocco.

Sana Jardin provides supplementary business training for rural flower harvesters to create their own range of fragrances and candles by upcycling the by-product from perfume production.

All fragrances and candles are vegan and cruelty free too.

Eau de Parfum 50ml from £95.00. View on Sana Jardin.

Read more about pebble's fave ethical perfumes at How Ethical Is Perfume? This Cruelty Free Perfume Puts Principles Before Profit

Woman wearing a hat and picking

Support female entrepreneurs in Morocco with Sana Jardin

Beauty Secret

Take care of your beauty needs from inside out with VOYA’s new range of beauty supplements.

The natural skincare brand has worked with nutritionists and scientists to create a blend of seaweed, vitamins and minerals that are 100% vegan, natural and gluten free.

Choose from SEA OR to strengthen hair, skin and nails or ORPLEX which detoxes and cleanses the body.

From £35.00. View on VOYA.

Vox of Sea Or Voya supplements

Voya uses natual vitamins and minerals from seaweed in its beauty supplements

Scrub Up

Great skincare shouldn’t be difficult and Wildlife Body is here to help. Its range of products offers optimum skincare without compromise and even better, at an affordable price.

All of its products are natural and vegan too. We love the WAKE Body Scrub with coffee grounds to tackle dry, uneven skin and give you an energising boost in the morning.

All of its coffee used is Rainforest Alliance certified too.

WAKE Coffee Scrub is priced at £18.99. View on Wildlife Body.

Also check out Easy Used Coffee Grounds Body Scrub Recipe

Tub of coffee scrub on a neutral background

Give your skin an invigorating boost with Wildlife Body

Faace Off

Faace has quickly become a pebble team go-to to help tired faces.

Say hello to well-tested and trusted active ingredients that cleverly target very specific skin concerns, giving your face a boost when it's tired, sweaty or just period-y fed up.

The small but mighty collection is vegan and cruelty-free and Faace donates sanitary products via Hello Girls and profits to The Menopause Charity. Plus Faace’s products com in recyclable, 60% PCR plastic tubes.

From £24 for a mask or cleanser. Shop from Faace.

Give your face some ethical love

Feel Fresh

Feel confident with Ben & Anna’s range of vegan soda deodorants. Each one is aluminium, paraben and plastic free and certified natural and organic by NaTRUE.

Offering effective protection against odour and wetness, these natural deodorants have got you covered whatever life throws at you.

Plus scents including mint, coconut, Persian lime, pink grapefruit and more will help you feel fresher for longer.

For £6.95 for 1 x 40g. View on Ben & Anna.

Ben & Anna deodorant against plain background

Certified natural and organic deodorant by Ben & Anna, each one is aluminium, paraben and plastic free.

Sugar Coat It

Get a wax on and do your bit for bees with Sugar Coated.

Offering an ethical hair removal alternative to waxing, Sugar Coated is a 100% natural, cruelty free and vegan formula made with just sugar and water.

It’s completely water soluble and biodegradable.

All strips are washable too. Sugar Coated also supports bees by donating excess sugar syrup to local beekeepers.

From £11.99 for 1 x 200g. View on Sugar Coated.

Sugar coated packaging against white background with applicators

Sugar Coated is a vegan and 100% natural solution to hair removal.

Sleep Well

Say hello to Lavera’s new Sleep Range which repairs and re-energises your skin while you sleep.

The range features the best-selling night cream and new sleeping oil elixir and eye cream with ingredients such as organic grape and Vitamin E.

Lavera’s Sleep Range is climate neutral, vegan, cruelty-free, certified natural and organic and comes in sustainable packaging made from recycled materials.

From £6.96 for 1 x 75ml. View on Lavera.

lavera sleep range by leafs and grapes

Lavera's Sleep Range is climate neutral, vegan and certified organic.

Luscious Locks

In need of a new shampoo? The Pomelo haircare range by fiils is vegan, cruelty free and free of SLS, silicones and fragrance.

The formula is a blend of pomelo, sunflower seed and jojoba oils, all sustainably sourced and hand blended to make your hair strong and shiny.

You can get the range in refills to reduce single-use plastic in your bathroom.

From £8.00 for 1 x 400ml. View on fiils.

fiils refill packet against a plain background

Sustainably sourced, healthy for hair and planet - fiils supplies refills for their hair products.

No Soap

Switch up your skincare routine with Skin Sapiens, the natural alternative to soap.

The unisex cleansing bar is soap free and it’s gentle formula is suitable for sensitive skin. Ingredients include activated charcoal and nourishing jojoba oil to wash away pollution whilst keeping your skin moisturised.

The versatile soap bar can be used on face and body, it’s dermatologically tested and unscented.

For £11.99 for 1 x 100g. View on Skin Sapiens.

Skin Sapiens bar next to box and charcoal, with a plant against plain background

Skin Sapien's cleansing bar is a great alternative to unethical and plastic packaged soaps.

Me Time

Give yourself spa-quality treatment at home with Olverum Body Polish. This rejuvenating exfoliator is light on skin but effectively buffs it into a velvet smoothness.

It has a nourishing blend of essential oils with key ingredients including sustainably sourced Papaya Enzyme, Grapefruit Oil and Geranium Oil.

All carefully chosen ingredients work together to give your skin a natural radiance.

From £38.00 for 1 x 200ml. View on Olverum.

Olverum Body Polish against plain background in packaging

Olverum's Body Polish is made with sustainably sourced essential oils.

Get Glowing

Looking for a new skincare routine?

Meet Londe Botanics, an award-winning skincare brand that uses organic and locally grown ingredients, bee-friendly crops and fruit oils that are byproducts of the beverage industry.

All of Londe Botanics products are hand-blended in small batches, cruelty-free and Vegan Society approved.

We love the versatile Starflower Serum which is perfect for sensitive skin.

From £14.00 for 1 x 10ml. View on Londe Botanics.

Londe serums on wooden table against plain background

Hand-blended Londe Botanics serums which are Vegan Society approved

Keep It Simple

We love indie beauty brand, Bunch. The products are vegan-friendly, natural, and biodegradable with eco-friendly packaging that’s either recyclable, recycled or compostable.

Browse an award-winning range of organic face and body products, plastic free shampoo bars and dry shampoo for men and women.

Champions of simplicity, all products contain just ten ingredients or less. Switching to sustainable beauty just got simpler.

From £15.00 for 1 x 80g. View on Bunch.

Bunch products lined up against plain background with plant

All Brunch's products are vegan-friendly, natural and biodegradable.

Glow Up

Give your skin a glowing boost from inside out with WelleCo’s new Skin Elixir. These plant-based and vegan-friendly capsules support healthy nourished skin from within.

Each capsule contains sustainably sourced vitamins, super greens and antioxidants to promote skin and gut health, all expertly formulated by nutritionists.

All packaging is made from 100% recyclable materials and is fully recyclable.

For £35.00 for 60 x capsules. View on WelleCo.

Welle packaging with loose capsules against plain orange background

The plant-based and vegan capsules by WelleCo means the packaging is 100% recyclable.

Moisturise Me

Q+A’s Algae Face Cream keeps your skin moisturised and protected from the elements day and night.

Its hydrating formula includes Hyaluronic Acid, Shea Butter, and Snow Algae. Alongside a boost of vitamins, it also slows the degradation of collagen, reinvigorating the skin for a better complexion.

The formula is 98% natural, cruelty free, fragrance free, vegan friendly and 100% recyclable.

For £12.00 for 1 x 50g. View on Q+A.

Snow Algae cream in packaging against pink background

Q+A's Algae Face Cream is fragrance free, vegan and 100% recyclable.

Hair Care

When it comes to haircare, simple is best. That’s exactly what An’du offers.

The brand has developed the first shampoo bar in the UK to bio-surfactants which are ultra-mild cleansers produced without chemicals. These bio-surfactants help nourish and protect delicate hair and scalps.

The shampoo bar is also plastic-free, cruelty free, pH balanced, 97% plant based and sulphate and silicone free.

For £13.50 for 1 x 100g. View on An'du.

An'du shampoo bar next to box on a counter top

An'du's first shampoo bar in the UK to bio-surfactants

Give It Lip

Keep your lip care free of single use plastic with hello wink. Choose from 9 natural lip balms in a range of shades from bright red to colourless.

All balms are handcrafted in small batches, packaged in eco-friendly paperboard containers and delivered in biodegradable packaging.

All lip balms are cruelty free and fragrance free. View the full ingredient list on the website.

For $20.00 for 0.50 oz. View on hello wink.

Hello Wink's lip balm opened to see pink contents

Hello Wink package their lip balms in eco-friendly containers and biodegradable packaging.

Pearly Whites

SmileTime takes that “clean feeling” to a new extreme with its eco-friendly at-home teeth whitening range without pain or sensitivity.

Formulated with the organic active whitening ingredient, PAP, these products gently whiten, brighten, and improve your smile without the use of harmful bleach and peroxide.

SmileTime is vegan-friendly and uses as little plastic as possible in its oral care kits too.

From £9.99 for 3 x toothbrushes. View on SmileTime.

smile kit laid out on table next to plants

SmileTime is the vegan and eco-friendly go-to for pearly whites!

Nail It

Want nail polish that lasts and is kind to the planet? Say hello to Earthy, the natural origin nail polish that’s vegan too.

Offering salon-worthy shine and longevity, Earthy has 30 colours to choose from, including nudes, pinks, brights, reds and monochrome.

Each bottle has a biodegradable and naturally antibacterial bamboo cap that’s sustainably sourced so no plastic here.

For £7.99 for 1 x 11ml. View on Earthy.

Earthy's nail polish and remover in packaging against a background of flowers

Earthy presents a natural origin and vegan nail polish in biodegradable packaging - while still packing colour!

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