Best Sustainable Fashion Brands: Buying Guide
Get expert buying advice for sustainable fashion from the pebble team, with our shopping guides on knitwear to shoes, accessories and everything in between.
Shop pebble’s top recommended sustainable fashion brands.
Want to make your wardrobe more eco-friendly?
The pebble team have put together a guide to help make shopping for sustainable fashion easy.
Whether you’re looking for men’s or women’s clothes, shopping for kids’ clothes, unisex, shoes or swimwear, discover these top sustainable fashion brands that have a positive impact on the planet.
All of our buying guides are updated weekly so drop by regularly to read our most up-to-date recommendations!
At pebble, all of our products are independently recommended by our editors. If you buy something, we may earn an affiliate commission which goes to help running our publication.
Best Sustainable Fashion Brands For An Ethical Wardrobe
Give fashionable pieces a new life with Goldsmith Vintage, the vintage clothing platform encouraging slow fashion.
Alongside the three shops in London, their online platform allows everyone access to big names in the fashion industry, from Louis Vuitton to Nike, that would have otherwise gone to the landfill.
Alongside circular fashion, Goldsmiths Vintage also has an enduring commitment to diversity and social justice.
From £9.95. View Goldsmiths Vintage
No need to be blue
Sustainable lifestyle and Britain based brand Pennyblues line cuts out waste, airmiles and carbon emissions.
Working with local designers and manufacturers, they create hoodies, T-shirts and more to order via zero waste clothing manufacturer, Teemill.
Made with GOTS certified cotton, the designs are made with renewable energy, sustainable materials and made to be fun! There’s no need to be blue with Pennyblues.
From £39. View on Pennyblues
Made in Italy, PALA’s beautiful Maliaka sunglasses sport a new square shape and clean silhouette.
Crafted from eco-friendly bio-acetate, the glasses are certified biodegradable making them a sustainable wardrobe staple.
On a mission to fund change in eyecare in Africa, Pala gives back to eye care programmes across Africa with every pair of sunglasses sold.
We love this B Corp company with eye-catching, made to last sunnies who support a wonderful cause.
For £110. View on PALA
Designed for adventure, these jeans are not your standard fit.
This is because conventional jeans are not good for the planet, that’s why BAM’s jeans are made from bamboo, meaning they are 100% recyclable and supersoft.
Put these jeans to the test! Because of the bamboo, these jeans are super flexible, meaning that you are not restricted in movement.
Avoid the hassle of conventional denim while also creating a positive climate impact.
From £85. View on BAM.
Weaving together sustainable and ethical fashion with style, Woven is the go to for modern and chic clothing.
Made only from handloom cloth and natural fibres, these luxurious garments are made by a women's weave collective in India that actively supports vulnerable women.
Also offering kids clothing and homeware, Woven helps keep the traditional craft of handweaving alive and encourages slow fashion by providing sustainable options.
From £105. View Woven.
Say hello to the brand new climate-conscious footwear from aspect climate projects.
The unisex footwear is vegan and every part of the shoe has been considered for its impact on the environment.
All the materials are plant-based and have been sourced responsibly.
With a variety of colours to choose from, there’s a vegan shoe for everyone in this collection.
Retailing at £176. View aspect climate projects.
Give plastic bottles the boot, promote a circular economy and vote for slow fashion all with a bag.
Kind Bag’s Hackney daypacks are made from 53 recycled plastic bottles. What’s more, their fabric can be recycled too so nothing is wasted.
The daypack is durable and rainproof, roomy inside and fits a 13” laptop so it’s ideal for work or school.
The Hackney daypack is priced at £65.00. View on Kind Bag.
Let’s hear it for Fanfare, a slow fashion label with circularity, longevity and recycling at its core.
Focusing on womenswear, Fanfare upcycles vintage clothing that would otherwise be wasted and transforms them into unique and timeless statement pieces.
Each piece of clothing is handcrafted to order too. We love its asymmetrical embroidery jeans made from vintage surplus denim.
Embroidery jeans are £159.00. View on Fanfare.
It’s time to sprint into action with Trail Runner SWT Highlights, Allbirds first every trail shoe.
Built to last and made for stability and traction they are the best companions for any adventure.
Comfortable and waterproof, these trainers give the optimum performance. Made from sustainable materials, like bio-based nylon and recycled polyester, Allbirds make their trainers from nature for nature.
Adventure comfortably for £135. View on Allbirds
In The Loop
Sleek and chic earrings are a staple. Mejuri’s Midi Hoops are perfect for stacking or wearing simply on their own.
Made from Gold Vermeil, a thick layer of solid gold on sterling silver, means that these are made to be worn day and night.
Long lasting and stylish, Mejuri’s Midi Hoops remain the golden choice.
Try these statements for £50. View on Mejuri
In Your Stride
Jump straight into action with B Corp Dekkan Veja X Sea Shepherd Black, an outdoor and adventurous style trainer.
Made 50% bio-based and recycled materials, from recycled polyester, sugar cane and other innovative materials ensuring no damage comes to the planet.
Made with performance in mind, it’s time to run, skip and jump into these sleek sneaks.
Take on the outdoors for £135. View on Dekkan Veja
Our First Thought
Founded on mindful materials, Thought is the perfect clothing brand to add to a capsule wardrobe.
With their chic Azalea Hemp Stripe Pleated Culottes is a flattering cut made with light materials, making them perfect for combating summer heat.
Crafted with organic and eco-friendly fabrics, they are both extremely comfortable and made to last. Think sustainable, shop Thought.
Find your new go-to Culottes for £79.96. View on Thought
MOYA embraces crochet’s comeback with the launch of their luxurious 100% organic cotton and repurposed leather tote bag.
Effortlessly chic, and easy to clean, this bag proves crochet is cool.
Every fibre of MOYA cares about the planet, people and style, so this bag helps reduce waste, saves water and is 99% biodegradable.
Try the fresh take on classic knitwear this spring.
Try this statement piece for £299. View on MOYA
On The Dot
Built on sustainability and style, Mirla Beane’s gorgeous Polka Dot Floral ¾ Sleeve Dress is ideal for light spring and summer days.
The Spring and Summer collection calls for strong prints and bold colours, with stunning in-house designed patterns that delicately incorporate nature.
The British made Polka Dot Floral dress hangs flatteringly on all bodies, so it can be styled and worn with ease.
Beautiful garments from £169. View on Mirla Beane
Time to get comfy. Say hello to Tom Àdam, a sustainable luxury brand based in Berlin that’s taken the striped pyjama suit to a whole new level.
The limited edition unisex pyjama sets are made out of TENCEL Lyocell from eucalyptus trees which use 80% less water than cotton.
The buttons are made from corozo nut and are biodegradable too.
Pyjama sets are priced at €235.00. View on Tom Àdam.
The satchel that will last you a lifetime, the Cambridge Satchel Co. adds to its durable bags with a brand new blue range.
Bonbon is a sophisticated collection of four bags with a hint of nostalgia of old sweet shops.
The bags are made from livestock farming by-products, saved from going to waste so that you can look fabulous while knowing your bag is causing minimal harm to the environment.
From £165. View Cambridge Satchel Co.
Read tips on how to look after your designer bags: Shopping Secondhand? How To Revive A Vintage Handbag At Home
Fashion rental platform Hirestreet has partnered with Decathlon to extend its services into the realm of sportswear.
The goods on offer include exclusive ski-wear and outerwear, coming just in time for a Spring getaway to the slopes.
Renting occasion clothing is a great way to get suited and booted for any event while countering throwaway fashion.
From £26.00. View on Hirestreet.
Sustainable fashion brand People Tree has collaborated with the V&A to launch a collection inspired by the museum’s archives.
Perfect for warmer weather, we’re loving the light floral prints, floaty dresses and pretty skirts - made with 100% certified organic cotton or TENCEL.
Many pieces are inspired by Miles & Edwards, one of Britain’s most influential decorating firms of the early 19th century.
From £89.00. View on People Tree.
Slow fashion brand Gaâla has launched a range of Close-Knit knitwear inspired by Belarusian textile traditions.
Each piece of knitwear has been handcrafted by artisan women and made from 100% untreated alpaca and merino wool for a light and luxurious feel on the skin.
All proceeds from the knitwear will be donated to the knitters and their families.
From £210.00. View on Gaâla.
Make a statement with eco-friendly paper jewellery and home decor by Papermelon.
Each eye-catching piece is handmade from upcycled newspapers, magazines, storybooks, gift wraps, calendars and pamphlets.
The paper beads are coated in a water-resistant sealant to keep them strong and durable. There’s zero waste too.
Add some quirky colours and unique styles to your accessories this year.
From £15.00. View on Papermelon.
Looking for a wardrobe refresher?
Meet HØST & VÅR’s Lovebird's sustainable fashion collection inspired by the vibrant plumage of small lovebirds including Perroquet, Canaries, Parrots and Soie Bantams.
All of their garments are cross-seasonal, conscious, cruelty free and made to last too.
From $69.00. View on HØST & VÅR.
Watson & Wolfe makes vegan leather accessories effortlessly stylish and sustainable.
Keen to tackle the environmental damage of animal-derived leather, all of the products in the brand’s range are made with eco corn-based materials.
Plus, up to 45% of the bio plant content is made from renewable sources and recycled inner linings.
Choose from wallets, belts, bags, wash bags and more.
From £17.50. View on eTHikel.
Say goodbye to toxic dyes and hazardous chemicals in clothes with TryKind Clothing.
Specialising in loungewear and underwear, the brand dyes clothes naturally using the Indian process of Ayurvasta.
This technique incorporates plants with healing properties to soothe the skin.
All of their dyes are locally sourced in Kerala and the clothes are fairly made by artisans.
We love the comfy Reassuring Rest Pyjama Set.
£65.00. View on TryKind Clothing.
Also check out 5 New Ethical Pyjamas Brands To Stay Cosy In
Tote A Tree
Need a new tote bag in your life?
Vaughan & Unwin’s 100% organic cotton totes and travel bags are more than just a handy essential.
They plant trees too. Partnering with TEMA Foundation in Turkey, Vaughan & Unwin donates a sapling for every bag bought as part of its Buy One - Plant One promise.
This initiative has created a Hope Forest in Edirne, Turkey.
From £10.00. View on Vaughan & Unwin.
Update your undies with CAVALIER. Their form-fitting premium basics for men and women are kind to the planet and make you feel great too.
CAVALIER takes comfort seriously. Each style is designed to minimise excess friction.
Their underwear is made with Micro Modal, a fabric derived from beechwood that uses less water, land and chemicals than cotton to produce.
From £15.00. View on CAVALIER.
Also check out Ethical Undies: 7 Brands That Get It Right
Update your eco-friendly yoga kit with Miomojo.
The new Kind Yoga Collection includes yoga sets made from regenerated nylon from textile waste and recycled polyester.
Each piece is breathable, comfortable and designed to suit all body types which is why Miomojo is one of our favourite sustainable fashion brands.
There’s also a range of Kind Yoga Bags, all made from recycled polyester which have been tested and certified by Global Recycled Standard.
From €50.50. View on Miomojo.
Also check out Yoga At Home: The Best Eco-Friendly Yoga Products
We love Ally Bee's crew neck sweaters made from 100% super-fine lambswool made with the Responsible Wool Standard certification.
The wool can be traced to accredited farms in southeast Australia so it’s guaranteed non-mulesed.
All of the long-lasting sweaters are made in Hawick, Scotland by skilled knitters who have been bringing Ally Bee's designs to life since 2014.
£189.00. View on Ally Bee.
In The Bag
Luxtra is a certified B Corp leading positive change in the fashion industry.
This eco-conscious and luxurious bag and accessories brand prioritises sustainability and durability.
All their products are crafted from vegan materials from pineapple and cactus, to apple skin and mango leathers.
Hand finished in Italy, each bag can also be customised and painted with intricate patterns for a truly bespoke offering.
From £195.00. View on Luxtra.
Immaculate Vegan is the platform to go to for good quality, sustainable and vegan fashion brands that are kind to animals, workers and the planet.
Shop everything from shoes, accessories and bags to clothing and homewares.
It’s also ethical and sustainable too and each brand has to meet rigorous criteria.
Let Immaculate Vegan help you start the year on a greener foot.
From £5.00. View on Immaculate Vegan.
Also check out 15 Ethical And Vegan Shoe Brands For Autumn
Say hello to the first ever recycled suitcase.
Samsonite’s Magnum ECO line is made from post-consumer plastic waste including water bottles and yoghurt cups.
The eco-friendly range comes in various colours, sizes, and hard or soft material to suit your travel needs.
And the fun part? You can find out the exact number of cups and bottles recycled for each model.
From £159.00. View on Samsonite.
And fill it with these Eco-friendly Travel Essentials For A Sustainable Suitcase
Looking for a new wardrobe staple?
Ethical fashion brand, Thought, has launched its collection featuring transitional pieces in rich seasonal colours.
Perfect for stepping into cooler months.
Thought has also partnered with TRAID, a charity stopping clothes from being thrown away.
Every order includes a free returns label so you can send any pre-loved clothes to TRAID to be repurposed.
From £27.95. View on Thought.
Check out TRAID's work - What Happens To Clothes When You Recycle Them?
Inspired by the Russian Valenki felted wool boots, VOYLOK boots are sculpted from raw wool and are free of chemicals, dyes, glues and bleach.
Any waste leftover is just mud and wool scraps which can be thrown straight on the compost heap!
VOYLOK boots will certainly keep your feet snug on winter days, but they will also keep you dry and cool on rainy or sunny days too.
The fun part is with a pair of VOYLOKS you have two shoes in one; a removable waterproof outer shoe and a delightfully cosy slipper inside.
From £45.00. View on VOYLOK.
Also check out Sustainable Shoes: Our Ultimate Guide
ACE has the perfect solution for practical, functional bags that are eco-friendly too.
Made from ECONYL fabric (from regenerated nylon and abandoned fishing nets) each bag is endlessly recyclable and minimises the use of new resources.
We love that they’re lightweight, spacious and come with pockets.
Choose between four easily wearable colours such as black, light grey, pink-nude, and taupe.
From $149. View on ACE.
Don’t you just hate it when your umbrella breaks?
New Portuguese brand R-Coat can help with its line of jackets made out of, you’ve guessed it, broken umbrellas.
The winter collection, called Colour Your Winter, is a series of water-resistant windbreaker parkas made from 3 broken umbrellas and a lining of warm deadstock fabric suitable for both men and women.
From €220.00. View on R-Coat.
Step it up with seasonless, ethically made and inclusive athleisure by Ran By Nature.
Committed to diversity and inclusion in the fitness space, the activewear is made from eco-friendly recycled fabrics and comes in sizes XXS to 4XL.
It offers everything from leggings and crew neck tops to durags and hijabs with 10% of profits donated to Active Inclusion and Black Trail Runners.
From £80.00. View on Ran By Nature.
Make a positive climate statement with a YES WE CAN tee from responsible British fashion label RÆBURN and natural drinks brand Dalston's Soda.
The limited-edition tee is printed with a host of positive messages to drive action and it’s made from 100% organic cotton.
The organic and vegan inks also include ingredients such as cherry juice, ginger and elderflower distillate.
£25.00. View on Dalston's Soda.
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