Best Sustainable Fashion Brands: Buying Guide

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Best Sustainable Fashion Brands: Buying Guide


Get expert buying advice for sustainable fashion from the pebble team, with our shopping guides on knitwear to shoes, accessories and everything in between.

Shop pebble’s top recommended sustainable fashion brands.

Francesca Brooking

Tue 19 Apr 2022

Want to make your wardrobe more eco-friendly?

The pebble team have put together a guide to help make shopping for sustainable fashion easy.

Whether you’re looking for men’s or women’s clothes, shopping for kids’ clothes, unisex, shoes or swimwear, discover these top sustainable fashion brands that have a positive impact on the planet.

All of our buying guides are updated weekly so drop by regularly to read our most up-to-date recommendations!

At pebble, all of our products are independently recommended by our editors. If you buy something, we may earn an affiliate commission which goes to help running our publication.

Best Sustainable Fashion Brands: Buying Guide


The outdoor eco-footwear brand KEEN are known for their multiple conservation initiatives and for their continual revisioning of their products in the name of sustainability.

In time for this summer, KEEN have launched their 2022 Harvest collection and Harvest Certified Scheme as a part of the brands' wider Detox the Planet Initiative - which was originally established in 2012.

One of their most notable summer shoes are the Elsa V for women (from their Field to Foot sneaker collection) which is made from plant-based agricultural waste. This makes for a lightweight and comfortable shoe with more plant-based materials.

No matter your plans this summer, KEEN has the footwear to support you and the planet.

From £54.99. View on KEEN.

two people sitting on the floor wearing KEEN footwear

Style these shoes inspired by nature, for nature.


B Corp PALA makes finding ethical sunnies for men and women effortless, and offers a wide variety of luxury sunglasses for rental, and if you fall in love they're also available for purchase.

Made in Italy, PALA’s beautiful Maliaka sunglasses sport a new square shape and clean silhouette. Crafted from eco-friendly bio-acetate, the glasses are certified biodegradable making them a sustainable wardrobe staple.

On a mission to fund change in Africa, Pala gives back to eyecare programmes across Africa with every pair of sunglasses sold. We love this B Corp company with eye-catching, made to last sunnies who support a wonderful cause.

From £110. View PALA.

model wearing sunglasses

Look stylish this summer with PALA's sustainable sunnies

Goldsmiths Vintage

Give fashionable pieces a new life with Goldsmith Vintage, the vintage clothing platform encouraging slow fashion.

Alongside the three shops in London, their online platform allows everyone access to big names in the fashion industry, from Louis Vuitton to Nike, that would have otherwise gone to the landfill.

Alongside circular fashion, Goldsmiths Vintage also has an enduring commitment to diversity and social justice.

From £9.95. View Goldsmiths Vintage

model posing in vintage cloths against black and white swirling background

Embrace a vintage aesthetic with Goldsmiths Vintage


Sustainable lifestyle and Britain based brand Pennyblues line cuts out waste, air miles and carbon emissions.

Working with local designers and manufacturers, they create hoodies, T-shirts and more to order via zero waste clothing manufacturer, Teemills.

Made with GOTS certified cotton, the designs are made with renewable energy, sustainable materials and made to be fun! There’s no need to be blue with Pennyblues.

From £39. View on Pennyblues

model in t shirt standing by the beach

With loads of styles to choose from, Pennyblues stand out.

BAM Jeans

Designed for adventure, these jeans are not your standard fit.

This is because conventional jeans are not good for the planet, that’s why BAM’s jeans are made from bamboo, meaning they are 100% recyclable and supersoft.

Put these jeans to the test! Because of the bamboo, these jeans are super flexible, meaning that you are not restricted in movement.

Avoid the hassle of conventional denim while also creating a positive climate impact.

From £85. View on BAM.

model posing in shorts on a beach

Stay active in denim with BAM


Weaving together sustainable and ethical fashion with style, Woven is the go to for modern and chic clothing.

Made only from handloom cloth and natural fibres, these luxurious garments are made by a women's weave collective in India that actively supports vulnerable women.

Also offering kids clothing and homeware, Woven helps keep the traditional craft of handweaving alive and encourages slow fashion by providing sustainable options.

From £105. View Woven.

model wearing a shirt

Embrace slow fashion with hand woven goods

Aspect Climate

Say hello to the brand new climate-conscious footwear from aspect climate projects.

The unisex footwear is vegan and every part of the shoe has been considered for its impact on the environment.

All the materials are plant-based and have been sourced responsibly.

With a variety of colours to choose from, there’s a vegan shoe for everyone in this collection.

Retailing at £176. View aspect climate projects.

Sneakers lined up surrounded by leaves and coconut husks

Want to update your shoe collection? We love this conscious footwear

Kind bag

Give plastic bottles the boot, promote a circular economy and vote for slow fashion all with a bag.

Kind Bag’s Hackney daypacks are made from 53 recycled plastic bottles. What’s more, their fabric can be recycled too so nothing is wasted.

The daypack is durable and rainproof, roomy inside and fits a 13” laptop so it’s ideal for work or school.

The Hackney daypack is priced at £65. View on Kind Bag.

Two women holding colourful daypacks from Kind Bags in the middle of a street

Live kindly with the Hackney daypack from Kind Bags


Let’s hear it for Fanfare, a slow fashion label with circularity, longevity and recycling at its core.

Focusing on womenswear, Fanfare upcycles vintage clothing that would otherwise be wasted and transforms them into unique and timeless statement pieces.

Each piece of clothing is handcrafted to order too. We love its asymmetrical embroidery jeans made from vintage surplus denim.

Embroidery jeans are £159. View on Fanfare.

Woman wearing a pair of blue embroidered jeans from Fanfare

Fanfare creates statement pieces out og vintage clothing


It’s time to sprint into action with Trail Runner SWT Highlights, Allbirds first every trail shoe.

Built to last and made for stability and traction they are the best companions for any adventure.

Comfortable and waterproof, these trainers give the optimum performance. Made from sustainable materials, like bio-based nylon and recycled polyester, Allbirds make their trainers from nature for nature.

Adventure comfortably for £135. View on Allbirds

Jump into your next adventure!


Sleek and chic earrings are a staple. Mejuri’s Midi Hoops are perfect for stacking or wearing simply on their own.

Made from Gold Vermeil, a thick layer of solid gold on sterling silver, means that these are made to be worn day and night.

Long lasting and stylish, Mejuri’s Midi Hoops remain the golden choice.

Try these statements for £50. View on Mejuri

model showing earrings and rings

Easy and elegant ways to elevate your look


Jump straight into action with B Corp Dekkan Veja X Sea Shepherd Black, an outdoor and adventurous style trainer.

Made 50% bio-based and recycled materials, from recycled polyester, sugar cane and other innovative materials ensuring no damage comes to the planet.

Made with performance in mind, it’s time to run, skip and jump into these sleek sneaks.

Take on the outdoors for £135. View on Dekkan Veja

product image of shoe against black background

Take on your next outdoor adventure with Dekkan Veja X Sea Shepherd Black


Founded on mindful materials, Thought is the perfect clothing brand to add to a capsule wardrobe.

With their chic Azalea Hemp Stripe Pleated Culottes is a flattering cut made with light materials, making them perfect for combating summer heat.

Crafted with organic and eco-friendly fabrics, they are both extremely comfortable and made to last. Think sustainable, shop Thought.

Find your new go-to Culottes for £79.96. View on Thought

model wearing culottes with white top

Effortless and easy looks with Thought


MOYA embraces crochet’s comeback with the launch of their luxurious 100% organic cotton and repurposed leather tote bag.

Effortlessly chic, and easy to clean, this bag proves crochet is cool.

Every fibre of MOYA cares about the planet, people and style, so this bag helps reduce waste, saves water and is 99% biodegradable.

Try the fresh take on classic knitwear this spring.

Try this statement piece for £299. View on MOYA

model posing amongst shadows of plants

In with the old and in with the cool

Mirla Beane

Built on sustainability and style, Mirla Beane’s gorgeous Polka Dot Floral ¾ Sleeve Dress is ideal for light spring and summer days.

The Spring and Summer collection calls for strong prints and bold colours, with stunning in-house designed patterns that delicately incorporate nature.

The British made Polka Dot Floral dress hangs flatteringly on all bodies, so it can be styled and worn with ease.

Beautiful garments from £169. View on Mirla Beane

model in green polka dot dress

Light and chic summer dress perfect for sunshine

Tom Àdam

Time to get comfy. Say hello to Tom Àdam, a sustainable luxury brand based in Berlin that’s taken the striped pyjama suit to a whole new level.

The limited edition unisex pyjama sets are made out of TENCEL Lyocell from eucalyptus trees which use 80% less water than cotton.

The buttons are made from corozo nut and are biodegradable too.

Pyjama sets are priced at €235.00. View on Tom Àdam.

Two women sitting wearing striped Tom Adam pyjamas reading books in the sunlight

Have a relaxed day with Tom Àdam's sustainable luxury pyjamas

Cambridge Satchel Co

The satchel that will last you a lifetime, the Cambridge Satchel Co. adds to its durable bags with a brand new blue range.

Bonbon is a sophisticated collection of four bags with a hint of nostalgia of old sweet shops.

The bags are made from livestock farming by-products, saved from going to waste so that you can look fabulous while knowing your bag is causing minimal harm to the environment.

From £165. View Cambridge Satchel Co.

Read tips on how to look after your designer bags: Shopping Secondhand? How To Revive A Vintage Handbag At Home

Blue leather bag from the Cambridge Satchel Co

These gorgeous bags help prevent waste


Fashion rental platform Hirestreet has partnered with Decathlon to extend its services into the realm of sportswear.

The goods on offer include exclusive ski-wear and outerwear, coming just in time for a Spring getaway to the slopes.

Renting occasion clothing is a great way to get suited and booted for any event while countering throwaway fashion.

From £26.00. View on Hirestreet.

Woman wearing a light blue ski jacket from Decathlon

Rent your ski wear from Hirestreet this year!

People Tree

Sustainable fashion brand People Tree has collaborated with the V&A to launch a collection inspired by the museum’s archives.

Perfect for warmer weather, we’re loving the light floral prints, floaty dresses and pretty skirts - made with 100% certified organic cotton or TENCEL.

Many pieces are inspired by Miles & Edwards, one of Britain’s most influential decorating firms of the early 19th century.

From £89. View on People Tree.

Woman wearing a flowery sleeveless jacket

People Tree's collaboration with the V&A is a must-wear this summer


Slow fashion brand Gaâla has launched a range of Close-Knit knitwear inspired by Belarusian textile traditions.

Each piece of knitwear has been handcrafted by artisan women and made from 100% untreated alpaca and merino wool for a light and luxurious feel on the skin.

All proceeds from the knitwear will be donated to the knitters and their families.

From £210. View on Gaâla.

Woman wearing a blue Gaala jumper leaning against a brick wall

Support Belarusian women with a new knit


Make a statement with eco-friendly paper jewellery and home decor by Papermelon.

Each eye-catching piece is handmade from upcycled newspapers, magazines, storybooks, gift wraps, calendars and pamphlets.

The paper beads are coated in a water-resistant sealant to keep them strong and durable. There’s zero waste too.

Add some quirky colours and unique styles to your accessories this year.

From £15.00. View on Papermelon.

Colourful paper necklace and earrings from Papermelon

We love these beautiful, creative and unique jewellery pieces from Papermelon!


Looking for a wardrobe refresher?

Meet HØST & VÅR’s Lovebird's sustainable fashion collection inspired by the vibrant plumage of small lovebirds including Perroquet, Canaries, Parrots and Soie Bantams.

The striking range features biodegradable fabrics with a lower impact from ethically sourced Alpaca wool to organic cotton and recycled polyamide.

All of their garments are cross-seasonal, conscious, cruelty free and made to last too.

From $69. View on HØST & VÅR.

Woman wearing a pink dress next to two chickens

Meet HØST & VÅR’s Lovebird collection!

Watson & Wolfe

Watson & Wolfe makes vegan leather accessories effortlessly stylish and sustainable.

Keen to tackle the environmental damage of animal-derived leather, all of the products in the brand’s range are made with eco corn-based materials.

Plus, up to 45% of the bio plant content is made from renewable sources and recycled inner linings.

Choose from wallets, belts, bags, wash bags and more.

From £17.50. View on eTHikel.

A vegan Watson & Wolfe wallet

Shop vegan accessories from Watson & Wolfe

TryKind Clothing

Say goodbye to toxic dyes and hazardous chemicals in clothes with TryKind Clothing.

Specialising in loungewear and underwear, the brand dyes clothes naturally using the Indian process of Ayurvasta.

This technique incorporates plants with healing properties to soothe the skin.

All of their dyes are locally sourced in Kerala and the clothes are fairly made by artisans.

We love the comfy Reassuring Rest Pyjama Set.

£65.00. View on TryKind Clothing.

Also check out 5 New Ethical Pyjamas Brands To Stay Cosy In

Two wome in blue matching underwear

Say goodbye to toxic dyes with Trykind Clothing

Vaughan & Unwin

Need a new tote bag in your life?

Vaughan & Unwin’s 100% organic cotton totes and travel bags are more than just a handy essential.

They plant trees too. Partnering with TEMA Foundation in Turkey, Vaughan & Unwin donates a sapling for every bag bought as part of its Buy One - Plant One promise.

This initiative has created a Hope Forest in Edirne, Turkey.

From £10.00. View on Vaughan & Unwin.

Two tote bags on a packed suitcase net to a passport

Shop tote bags and plant a tree with Vaughan & Unwin


Update your undies with CAVALIER. Their form-fitting premium basics for men and women are kind to the planet and make you feel great too.

CAVALIER takes comfort seriously. Each style is designed to minimise excess friction.

Their underwear is made with Micro Modal, a fabric derived from beechwood that uses less water, land and chemicals than cotton to produce.

From £15.00. View on CAVALIER.

Also check out Ethical Undies: 7 Brands That Get It Right

Woman wearing green matching underwear from Cavalier

Time to upgrade to more ethical underwear with CAVALIER


Update your eco-friendly yoga kit with Miomojo.

The new Kind Yoga Collection includes yoga sets made from regenerated nylon from textile waste and recycled polyester.

Each piece is breathable, comfortable and designed to suit all body types which is why Miomojo is one of our favourite sustainable fashion brands.

There’s also a range of Kind Yoga Bags, all made from recycled polyester which have been tested and certified by Global Recycled Standard.

From €50.50. View on Miomojo.

Also check out Yoga At Home: The Best Eco-Friendly Yoga Products

Three women from the back wearing yoga clothes. Miomojo is one of the best sustainable fashion brands for yoga.

We love Miomojo's ethical yoga clothes

Ally Bee

We love Ally Bee's crew neck sweaters made from 100% super-fine lambswool made with the Responsible Wool Standard certification.

The wool can be traced to accredited farms in southeast Australia so it’s guaranteed non-mulesed.

All of the long-lasting sweaters are made in Hawick, Scotland by skilled knitters who have been bringing Ally Bee's designs to life since 2014.

£189.00. View on Ally Bee.

Woman wearing a grey jumper from Ally Bee

All Ally Bee knitwear is made from responsible and certified wool


Luxtra is a certified B Corp leading positive change in the fashion industry.

This eco-conscious and luxurious bag and accessories brand prioritises sustainability and durability.

All their products are crafted from vegan materials from pineapple and cactus, to apple skin and mango leathers.

Hand finished in Italy, each bag can also be customised and painted with intricate patterns for a truly bespoke offering.

From £195.00. View on Luxtra.

Person in a white outfit wearing an orange vegan handbag

Certified B Corp Luxtra is the home of vegan handbags

Immaculate Vegan

Immaculate Vegan is the platform to go to for good quality, sustainable and vegan fashion brands that are kind to animals, workers and the planet.

Shop everything from shoes, accessories and bags to clothing and homewares.

It’s also ethical and sustainable too and each brand has to meet rigorous criteria.

Let Immaculate Vegan help you start the year on a greener foot.

From £5.00. View on Immaculate Vegan.

Also check out 15 Ethical And Vegan Shoe Brands For Autumn

Pair of black high knee vegan leather high heeled boots

We love Immaculate Vegan's ethical shoes and accessories


Say hello to the first ever recycled suitcase.

Samsonite’s Magnum ECO line is made from post-consumer plastic waste including water bottles and yoghurt cups.

The eco-friendly range comes in various colours, sizes, and hard or soft material to suit your travel needs.

And the fun part? You can find out the exact number of cups and bottles recycled for each model.

From £159.00. View on Samsonite.

And fill it with these Eco-friendly Travel Essentials For A Sustainable Suitcase

Set of green Samsonite ECO suitcases against a white background

Say hello to the first-ever recycled plastic suitcase!


Looking for a new wardrobe staple?

Ethical fashion brand, Thought, has launched its collection featuring transitional pieces in rich seasonal colours.

Perfect for stepping into cooler months.

Thought has also partnered with TRAID, a charity stopping clothes from being thrown away.

Every order includes a free returns label so you can send any pre-loved clothes to TRAID to be repurposed.

From £27.95. View on Thought.

Check out TRAID's work - What Happens To Clothes When You Recycle Them?

model sitting on stool against plain background

Discover trans-seasonal staples from Thought


Inspired by the Russian Valenki felted wool boots, VOYLOK boots are sculpted from raw wool and are free of chemicals, dyes, glues and bleach.

Any waste leftover is just mud and wool scraps which can be thrown straight on the compost heap!

VOYLOK boots will certainly keep your feet snug on winter days, but they will also keep you dry and cool on rainy or sunny days too.

The fun part is with a pair of VOYLOKS you have two shoes in one; a removable waterproof outer shoe and a delightfully cosy slipper inside.

From £45.00. View on VOYLOK.

Also check out Sustainable Shoes: Our Ultimate Guide

Woman wearing a red dress and red VOYLOK shoes

These ingenious shoes are made with wool and they're completely waterproof!


ACE has the perfect solution for practical, functional bags that are eco-friendly too.

Made from ECONYL fabric (from regenerated nylon and abandoned fishing nets) each bag is endlessly recyclable and minimises the use of new resources.

We love that they’re lightweight, spacious and come with pockets.

Choose between four easily wearable colours such as black, light grey, pink-nude, and taupe.

From $149. View on ACE.

Woman wearing black and holding a big pink bag

Discover Ace's gorgeous and functional bag collection


Don’t you just hate it when your umbrella breaks?

New Portuguese brand R-Coat can help with its line of jackets made out of, you’ve guessed it, broken umbrellas.

The winter collection, called Colour Your Winter, is a series of water-resistant windbreaker parkas made from 3 broken umbrellas and a lining of warm deadstock fabric suitable for both men and women.

From €220.00. View on R-Coat.

Woman wearing a multi coloured parka coat. R-Coat is one of the best sustainable fashion brands for coats.

Make a statement with these recycled umbrella parkas

Ran By Nature

Step it up with seasonless, ethically made and inclusive athleisure by Ran By Nature.

Committed to diversity and inclusion in the fitness space, the activewear is made from eco-friendly recycled fabrics and comes in sizes XXS to 4XL.

It offers everything from leggings and crew neck tops to durags and hijabs with 10% of profits donated to Active Inclusion and Black Trail Runners.

From £80.00. View on Ran By Nature.

How To Give Your Sportswear An Ethical Edit

Four women wearing black and white sports clothes

Ran by Nature makes working out accessible


Make a positive climate statement with a YES WE CAN tee from responsible British fashion label RÆBURN and natural drinks brand Dalston's Soda.

The limited-edition tee is printed with a host of positive messages to drive action and it’s made from 100% organic cotton.

The organic and vegan inks also include ingredients such as cherry juice, ginger and elderflower distillate.

£25.00. View on Dalston's Soda.

Woman wearing a white t-shirt with her back to the camera

Stand out for a great cause with Dalston Soda x RÆBURN

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