The 6 ethical fashion trends that will make you dress differently this year

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Ethical fashion mavens and sustainable fashion store owners share the big eco-friendly fashion trends for the coming year. Get ready to go green and look gorgeous.

Georgina Wilson-Powell 12 January 2018

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From online fashion retailers to fashion journalists, all specialising in ethical and sustainable clothes, these six women give us their ahead-of-the-game predictions for how gaga people are going to go for eco in 2018.

Process is power

Alicia Taylor, Co-founder, Gather & See

"For ethical fashion we think that 2018 will be all about a more radical transparency. Fashionistas are thankfully taking more and more interest in the provenance of their clothing and that means retailers need to be far more transparent.

“At Gather&See we had a fantastic response to our ‘G&S Stories’ campaign which we ran at the end of 2017 which took our customers through the entire process of creating a specific product, from fibre production to the final delivery of the product in store. In 2018 we will be continuing to provide our visitors with the full picture and expect this to be a growing trend across the industry."

Gather & See is an award-winning online ethical fashion retailer that offers a curated selection of cutting edge sustainable fashion labels including Kowtow, MUD jeans and Beaumont Organic.

Fur-free future

Olivia Pinnock, Fashion journalist and founder of The Fashion Debates

“We've already seen the start of it in 2017, but there's going to be a lot more big luxury brands going fur-free. Hats off to Gucci and Michael Kors for leading the way this year and taking a stand for cruelty-free fashion. This news will surely be sparking discussions inside other fashion houses and individual designers will be feeling empowered to stand up for what they believe in.

Also the gender-less trend is going to be big news, and it's going to open up exciting fashion possibilities for men, women, and non-binary people, as well as meaning we can all borrow each other's clothes. J.W. Anderson has just announced he'll be combining his menswear and womenswear fashion shows and Vetements' oversized sportswear style is going to dominate both high fashion and high street fashion. It's a more inclusive, progressive, and resourceful approach to things.”

The Fashion Debates is a London based event series exploring ethical issues affecting the fashion industry. 

View as a slideshow

Henri make handmade shirts from organic cotton in London

Henri's founder Henrietta Adams is predicting a rise in interest in khadi


Reve En Vert is an ethical fashion retailer

Reve en Vert brings a bit of luxury to the ethical fashion wardrobe. ​They predict a growth in organic, natural fabrics


Sheer Apparel is a sustainable fashion online retailer

Sheer Apparel's tailored workwear and awesome jumpsuits sell because they're stylish - and sustainable


Henri make handmade shirts from organic cotton in London

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Henri's founder Henrietta Adams is predicting a rise in interest in khadi


Reve En Vert is an ethical fashion retailer

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Reve en Vert brings a bit of luxury to the ethical fashion wardrobe. ​They predict a growth in organic, natural fabrics


Sheer Apparel is a sustainable fashion online retailer

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Sheer Apparel's tailored workwear and awesome jumpsuits sell because they're stylish - and sustainable


Closed loop systems

Madeline Petrow, Co-founder, Mamoq

“In 2018, we see interest in closed-loop production picking up speed. Rather than following a linear line of production (make, use, dispose) closed-loop production aims to create a circular economy of production. For instance, fibres would come from recycled sources, and after being used, would be recycled again and again for as long as possible. This takes pressure off the environment by not having to source raw, virgin materials, and helps to combat the amount of waste created by old clothes.

“Patagonia and H&M have already pioneered programmes to collect and reuse old clothes, however we are now starting to see smaller brands that are specifically designing collections with closed-loop production in mind. These brands will be the real disrupters of the fashion industry and definitely the ones to watch.”

Mamoq is a new ethical fashion online store for conscious consumers. It stocks brands including Know The Origin, Resole and KIKS.

All natural fabrics

Cora Hilts, Co-founder, Reve En Vert

“I believe the use of organic fabrics will become more and more prominent this year as people begin to wake up to the toxic nature of generic materials. For instance, normal cotton is made with the use of pesticides that harm the earth and the people that handle it, with trickle down effects as it ends up in consumer hands, in our wardrobes and washing machines. 

We have more and more beautiful and organic alternatives, such as the organic silk we have found in India which is made with no harsh chemicals and left in it’s completely natural state, un-dyed and entirely pure.”

Reve En Vert is a curated sustainable fashion e-retailer with a focus on independent labels and up and coming designers. Labels include E.L.V Denim, Woron and By Signe.

Have you heard of khadi?

Henrietta Adams, Founder, Henri London

"I'm really into finding unique textures and I think this is something we're seeing a lot more of. It's not just about having a sustainable fibre content, the way in which the fabric is woven or knitted really tells a story and adds depth to the garment. I personally love khadi which is a hand-spun and hand-woven fabric. It's beauty is in the imperfections and I think this is something we're starting to embrace more of.

“The hand-made, human touch adds that element of the unexpected in a garment, meaning no two items are exactly the same. The positive social aspect behind the story of khadi means it's not just a trend that looks good, it's helping to make constructive change to the lives of weavers as well."

Henrietta Adams is behind Henri shirts which are made from organic cotton and khadi and are made in London. The modern, workwear inspired aesthetic is built for you to love for a lifetime.

Eco goes mainstream

Paula Haunit, Founder of Sheep Apparel

“Ethical fashion is the trend. There are of course more specific innovations happening, such as apple leather and the like. But, 2018 is the year that more sustainable brands will find their - and our -  sweet-spot between minimalist design on the one hand and experimental and not quite wearable on the other. I see the brands we work with at Sheer Apparel (fair, ecofriendly brands) really developing their collections - more colours, bolder patterns and really wearable, flattering silhouettes.

“This isn't a trend in the traditional sense, but it's exciting, because it means that brands will reach more of the audience who loves it that the clothes they love are sustainable, but is not ready to wear something just because it is sustainable.”

Sheer Apparel is a sustainable fashion shopping platform for busy women who want style with substance. Designers include Armed Angels, Maska and Mila.Vert.

Find more people who care about ethical fashion in the pebble pod


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