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Meet The Team

Meet team pebble

We’re small but mighty… meet the passionate team causing ripples with pebble.

Georgina Wilson-Powell, Founder

I spent 16 years launching and running magazines for Lonely Planet Traveller, BBC Good Food, Morrisons, Time Out and many more. After living in Dubai and flying all over the world for work, I couldn’t go on carrying around the carbon and plastic waste guilt with me all the time, I wanted to live differently.

But it was hard (back in 2016) to find out how to do this, without sacrificing everything I loved about my life. Which lead me to founding pebble.

Now, I’m on a mission to use my career and skills as a force for good, to tackle society’s overconsumption, of well, everything!

Over the last three years running pebble, I’ve been amazed at how much us normal folk need to know to really be informed about the plastic pollution issue, greenwashing in fashion and so on.

We can be less wasteful, live greener, be more innovative and support more local and ethical businesses - often we just need the inspiration and a bit of info to get started.

Life’s complicated, time’s short and you want to make the most eco decision. That’s not always easy.

pebble’s here to help.

pebble has connected me to so much good and positivity in the world. There are millions of people trying to make the future better.

I haven’t bought fast fashion for three years, I’ve cut my flights down to one a year (from 20+ when I was a travel editor) and this year I’m working on getting more active in my community and making a real difference locally.

Since 2016, I’ve been interviewed on a LOT of podcasts and vlogs, have spoken at many festivals and conferences and hosted a lot of offline and online events.

My first book, Is It Really Green? Everyday Eco Dilemmas Solved is out in Jan 2021 with DK Books. Pre-order it now.

Connect with Georgina on LinkedIn.

Book Georgina as a speaker, panelist or event moderator. Email here.

Work with Georgina as a brand ambassador. Email here.

Alex Traska, Creative Director

pebble's creative director since 2018, Alex Traska has run an award-winning creative agency in Nottingham since 2011 with clients including DHL, Experian and a variety of brands developing sustainable and eco-friendly products, communities and events. Alex works with organisations looking to tackle commercial and human challenges, and bring about positive change by engaging "design thinking" processes on all projects; understanding the stories behind brands and the motivation of the people behind them, and how best to communicate that through their digital strategies, and creative marketing campaigns.

Alex has also worked in the field of internet streaming technology since 2005, experience in which has found renewed importance in 2020. Alex is leading projects with a number of international organisations on re-imagining how their physical events can be delivered online in exciting and cost-effective ways, that reach new audiences, improve accessibility and ensure the health and safety of attendees.

Cliona Keane, Digital Strategist

Before joining the pebble team I had been working in PR and Digital Marketing for a variety of different businesses.pebble has taught me so much but the most important thing is definitely that even making small, every day changes to my ethical habits makes a difference.

I love being part of a team that really cares. So many businesses and magazines aren’t in it to do good, but pebble really is and it is exciting to be part of changing minds and habits. This year I’m trying to reduce my waste at home, especially moving away from single use plastic bottles and fizzy drinks!

Connect with Cliona on LinkedIn

The extended pebble team includes freelance journalists, photographers, event producers, social media experts and more. We bring in a range of experts depending on what we’re doing in terms of events, content and more.

Support us from £3 a month and fund new journalism on topics that matter to you

Become a Patron