Beyond Green Sustainable Luxury Hotel Group Launches | pebble magazine
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Beyond Green: New Sustainable Luxury Hotel Portal To Open

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Beyond Green: New Sustainable Luxury Hotel Portal To Open

News

Start planning your sustainable, luxurious holiday in 2021. Beyond Green just made it a whole lot easier.

    Georgina Wilson-Powell

    Wed 25 Nov 2020

    Looking forward to going on holiday next year? Want to make it greener and more eco-friendly?

    Choosing a truly eco-friendly hotel goes a long way to make your holiday more planet friendly. Sadly, greenwashing has been rife in the travel industry but Preferred Hotel Group are bucking the declining travel trend by opting to launch Beyond Green.

    picture of a forested inland in green sea

    Beyond Green includes 24 founding luxury hotel members across 15 countries

    The hospitality brand debuts with a global portfolio of 24 founding member hotels, resorts, and lodges that exemplify sustainable tourism leadership.

    Driven by purpose, the new brand represents Preferred’s commitment to build a better and brighter future for travel in a way that also helps to protect the planet.

    Having bought Beyond Green Travel earlier this year, Preferred Hotel Group, have relaunched their new property collection under Beyond Green to make it easier to book and ensure you're staying at incredible sustaiable properties that walk the walk.

    The forward-thinking properties, which include Ashford Castle in Ireland and The Brando in French Polynesia around the world that are committed to delivering on the three key pillars of sustainable tourism:

    • Environmentally friendly practices that go beyond the basics
    • Protection of natural and cultural heritage
    • Contributing to the social and economic wellbeing of local communities.
    luxury hotel camp in the desert
    Infinity pool overlooking a forest
    wicker hotel pods on a forested hillside

    Image Beyond Green's luxury sustainable hotels and resorts cover off every landscape, climate and experience

    “Never before has there been a greater need to promote a kinder and gentler way to explore our beautiful, yet fragile planet. Driven by our brand promise, Believe in Travel, which guides every decision we make as a company, we believe that now is the time to go big and be bold as we look to the future of travel,” said Lindsey Ueberroth, CEO of Preferred Hotel Group, Inc.

    Beyond Green Travel founder, Costas Christ said: “Beyond Green is about reconnecting with our common humanity and understanding that the diversity of our cultures and different ways of life are what create the rich fabric that makes travel so enjoyable and fascinating. In that same context, nature brings inspiration and renewal to our lives. Sustainable tourism is not about giving something up, it is about gaining something more – a great vacation that it is also a force for good.”

    Beyond Green's launch partners cover 15 countries and include:

    • &Beyond Bateleur Camp (Masai Mara National Reserve, Kenya)
    • Ashford Castle (Co. Mayo, Ireland)
    • Borgo Pignano (Tuscany, Italy)
    • Bushmans Kloof (Western Cape, South Africa)
    • Cavallo Point (Sausalito, California, USA)
    • Ted Turner Reserves Vermejo (Raton, New Mexico, USA)
    • The Brando (Tetiaroa, French Polynesia)
    • The Ranch at Laguna Beach (Laguna Beach, California, USA)
    • Three Camel Lodge (Gobi, Mongolia)
    • Turtle Inn (Placencia, Belize)
    • Wilderness Safaris Bisate Lodge (Volcanoes National Park, Rwanda)
    resort in bora bora over a blue lagoon

    InterContinental Bora Bora Resort & Thalasso Spa is one of the founding members of Beyond Green

    All hotels who want to be considered for the partnership have to demonstrate

    To be considered for Beyond Green membership, a property must demonstrate leadership in the three key pillars of sustainable tourism as part of a rigorous vetting process and show progress in meeting more than 50 sustainability indicators that align with global sustainable tourism standards and the United Nations Sustainable Development Goals.

    Beyond Green will be available for bookings from Feb 2021 but the brand is sharing stories about it's founding member hotels at StayBeyondGreen.com

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