Don’t be a waster: It’s Henry Holland and Lily Cole vs the plastic bottle

Georgina Wilson-Powell

26 July 2017

Henry Holland and Lily Cole are on the single plastic bottle warpath. The fashion designer and eco-conscious model have teamed up with BRITA to launch two Holland-designed T-shirts range that wages war on plastic waste.

15 million plastic bottles are used every day in the UK. Let’s say that again. 15 million. A day. 7.7.billion of them end up in the sea and landfill each year.

While fashion won't save the world, it does have a role to play in communicating messages that challenge the status quo. Henry Holland’s cheeky slogan T-shirts are part of BRITA’s #SwapForGood campaign which encourages people to make small changes that have a big impact - like buying a reusable plastic bottle rather than endless single use ones.

Designer Henry Holland says, “Fashion has the power to deliver impactful statements that make people think about their choices and be more conscious about the world around them. By wearing these T-shirts, we want people to make a pledge to stop using single-use plastic water bottles all together, and remind people that reusable is the more conscious option.”

The two limited edition T-shirts are made in part from yarn from plastic bottles (around seven bottles are in each T-shirt) available from houseofholland.co.uk. You can also pick up a BRITA fill&go reusable bottle at a discounted price. All profits will be donated to the Marine Conservation Society.

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