Ethical fashion museum opens in Amsterdam

Ethical fashion organisation Fashion For Good has opened the first sustainable fashion museum, right in the heart of Amsterdam.

Forget stuffy cases and shoddy dioramas, the Fashion For Good experience is a museum that explores exciting innovations in textiles and fashion, such as apple leather, biodegradable glitter and how the blockchain can help reduce fashion's impact on the planet. See what it takes to make just one T-shirt and learn how eco-fashionistas like Stella McCartney are revolutionising industries like textile dying.

And the museum isn't afraid to use next-gen tech to help you become a more conscious consumer. Explore the Experience with a personalised digital journey with an RFID-bracelet and discover what good fashion looks like. 

With this bracelet you can collect commitments and badges that represent practical actions. Those actions you can turn into a personalised digital guide, a Good Fashion Action Plan, that you can take home and keep.

Katrin Ley, Managing Director Fashion for Good: “By elevating the work of our innovators, we show visitors that good fashion is not only possible, i is within our reach, and we demonstrate that Fashion for Good is the go-to-place for sustainable innovation in the fashion industry.”

The museum also contains a concept store and a responsive T-shirt design studio (meaning if you want a green polka-dot design, the studio turns into a green polka-dot space, live!).  The store features curated product collections that are built around inspiring themes and swapped out every three months. The first theme is “Splash: Rethinking the Role of Water in Fashion” and features products from adidas x Parley, Kings of Indigo, ECOALF, Insane in the Rain, Karün and Ms. Bay.

The Fashion for Good Experience at Rokin 102 in Amsterdam is now open for public and will continue to stay open for seven days a week, free of entry.