From one mother to another...

Share article on...





From one mother to another...


There's no such thing as long lasting clothing when kids are around. Jojo Maman Bebe's annual campaign, From A Mother To Another, helps give kids' clothes a second life

Georgina Wilson-Powell

Fri 22 Feb 2019

What happens to children's clothes once they've been outgrown? The UK sends nearly a third of all of our clothing to landfill, so each year B Corp, Jojo Maman Bebe, helps take unwanted kids' clothes to find new homes with other families across the UK and Ireland.

This March, the From A Mother To Another campaign means you can donate any kids' clothes from any brand (not undies, accessories or anything damaged) and do your bit helping to keep clothes out of the bin and into the hands of people that need them.

The kidswear brand has run this campaign for the last five years. Last year the campaign recycled seven tonnes of clothing, which was parcelled into emergency packs of three outfits. 4,000 packs of clothing was sent to charities in the UK and abroad.

Jojo Maman Bebe

Do you have kids clothes you can donate for this year's From One Mother To Another campaign?

This year the packs will be distributed through The Trussell Trust, who run more than 420 food banks, operating out of 1200+ centres across the UK.

Laura Tenison MBE, founder & CEO of JoJo has said “Finding practical solutions to problems is part of the JoJo DNA. Saving clothing from landfill and helping those who have crossed the fine line between coping and desperation just makes sense. Due to the rise of demand in the UK, we will concentrate our efforts on helping our local communities as well as individuals displaced by the war in Syria.”

Sophia Parker, Chief Executive of Little Village, a network of baby banks working in Southwark, Wandsworth and Camden said “We’re delighted to be part of JoJo’s 2019 FAMTA campaign. It’s a perfect way for families to help one another, ensuring that every child has the clothing they need. It’s great to see a company playing such an important role in supporting families who are struggling."

Jojo Maman Bebe will be collecting your secondhand clothing throughout March, from 1-31. You can drop donated clothing off at any of the brand's 94 stores throughout the UK. Customers are asked to put together complete outfits sorted by size, sex and season, with shoes in a separate bag.