How cow dung helped this fashion brand go zero waste | pebble magazine

How cow dung has helped this fashion brand go zero waste

Yup, we’re thinking poo emojis as well but new US fashion label LIVARI has developed partnerships that allow it to be a carbon neutral supplier of clothes.

Alice Pritchard 27 September 2017

As the fashion industry is the second most polluting in the world, there’s plenty that can be done by independent labels to help lead the way into a more sustainable future. That’s certainly what LIVARI are doing. A new zero waste fashion label in the US, it has partnered with Cool Effect to cover its initial carbon footprint - supporting a biogas digester in Bagepalli India which converts cow dung into clean biogas.

LIVARI’s founders include actress and environmental activist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organiser, Tabitha St. Bernard-Jacobs and the label debuted at New York Fashion Week earlier this month.

“I’ve been a long time personal supporter of Cool Effect, an organisation committed to science, transparency, and to the idea that anyone, anywhere can join the battle against climate change,” said Alysia Reiner. “The fashion world isn’t exactly famous for being environmentally minded, but that doesn’t mean it isn’t full of people who are ready to fight for Earth. With so many shared values and goals, Cool Effect was an easy choice for LIVARI when looking for a partner to help us take action and reach net zero emissions.”

Anyone can contribute directly to the cow dung clean fuel initiative too. Buy one of the label’s T-shirts from Hodaya Louis and the price includes a contribution of one tonne of carbon mitigation to the project.

But it’s not just about carbon offsetting at LIVARI. The label also use responsible fabrics and materials, local printing and manufacturing, and use unique techniques for minimal waste such as using excess rust to hand dye silk and cotton, and replacing silk with cupro, which is a regenerated cellulose fiber derived from cotton linter.

Want to discover more ethical fashion brands?

Alice Pritchard 27 September 2017