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How To Join The Reuse Revolution: With The British Heart Foundation

The British Heart Foundation wants you to help halt the heartbreak that circulatory and heart diseases cause, by joining their Reuse Revolution. 

To get involved, visit one of their 180 home stores located across the UK to buy some second hand furniture this October.

Phoebe Young 10 September 2019

Calling all renovators, redecorators, innovation vultures and interior enthusiasts. 

This campaign is a brilliant base from which to kickstart your next project. There are so many pieces of totally unique, pre-loved homewares to be had when you shop for second hand furniture, and the BHF have it hoards. This October, find your nearest Foundation, and get foraging, or take a look at the ebay store. 

World leading expert in paint and design, and founder of Chalk Paint, Annie Sloan, is backing this campaign. If you are in any doubt that upcycled pieces cannot be used to create the interior you are after, then take a look at her tips and tricks. Her design ideas will show you that buying second hand is a one stop shop for a totally unique, stylish and sustainable sitting room.

Reuse Rev 2

Finding unique, pre-loved homeware is what's so fun about shopping second hand.

Chalk Paint™ by Annie Sloan

Annie says: “I’m thrilled to be working with the British Heart Foundation to inspire people to reuse old pieces of furniture. It’s easier than ever to stylishly furnish your home both sustainably and on a budget, and by buying from the British Heart Foundation you’re also raising funds for live-saving research.” 

Last year, through this campaign, the BHF saved an incredible: 

They did this by simply stocking their stores full of these items, so that they could be reused, recycled and enjoyed afresh. There is no reason for such functional pieces of furniture to go to landfill!

Reuse Rev 3
“ It’s easier than ever to stylishly furnish your home both sustainably and on a budget.”

Chalk Paint™ by Annie Sloan

It is not just your living room that will be given a new lease of life when you shop this way. The planet will be so much better off when you don’t buy something brand new. The BHF’s achievements last year helped prevent 52,000 tonnes of carbon dioxide emissions being released into the atmosphere.

Affordability is another attraction of this exercise. Paying less to get something more special is a sustainable win-win situation. 

This is also a chance to become part of an upbeat, upcycling UK-wide community

Get ideas from others who are onboard the same exciting secondhand train, and share your own, by joining the campaign on social media. Tag @the_BHF, using the #BoughtAtBHF hashtag and finish the sentence: “I love shopping at the BHF because...”. Participants who post between 1 October and 31 October  will be entered into a competition to win £250 to spend on Annie Sloan products.

Reuse Rev 4

Get ideas from others who are onboard the same exciting secondhand train.

Chalk Paint™ by Annie Sloan

Get to your nearest BHF shop to bag: 

  • Sofas from £95
  • Beds from £65 
  • Wardrobes from £40.

The £30 million raised last year was used to fund research into new treatments for:

  • Heart disease
  • Stroke
  • Vascular
  • Dementia 
  • Diabetes

Has this sparked your interest in interior design? 

Here are 9 easy ways to fill your house with plants to go with your up-cycled furniture.

More into architecture than interiors?

Here are some of the weirdest mobile homes you've ever seen.

Second hand is such a huge part of the fashion world as well now. 

Learn how to successfully shop vintage.

Phoebe Young 10 September 2019

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