In 2020 you could be driving a Dyson
Moving into the battery powered vehicle arena is vacuum gods and hand-dryer kings, Dyson, who have announced they’ll have a battery powered car ready to go by 2020.
Thu 28 Sept 2017
Endless inventor James Dyson has been interested in reducing air pollution, especially the sort from diesel cars since the early 1990s. Back then he was working on a way of capturing diesel emissions rather than breathing them in. But in the diesel loving 20th century, no one was listening.
He’s now thrown his weight behind a different way of solving the problem, cutting off emissions at their source and to create a battery powered car to rival both electric car pioneer Tesla and many heritage brands who are moving over to battery powered vehicles from 2020.
“We’ve started building an exceptional team that combines top Dyson engineers with talented individuals from the automotive industry. The team is already over 400 strong, and we are recruiting aggressively. I’m committed to investing £2bn on this endeavour,” he revealed in an email to staff earlier this week.
The innovative brand is taking on a 517 acre former Ministry of Defence space that will increase Dyson’s footprint in the UK by ten times. It will become a global hub for its research and development endeavours. Dyson has already attracted talent from Aston Martin and Tesla to join his foray into the motor world.
Other details are less forthcoming, understandable in such a competitive market, so now all we can do is dream about what an electric Dyson car might look like. Needless to say it’ll be unique.