The world’s first reusable, collapsible straw is here. Final Straw is a clever stainless steel straw that packs down into a box that fits on your keyring. Clever, certainly. Will it help the plastic straw problem? Let's hope so.
Georgina Wilson-Powell
Sun 29 Apr 2018
Final Straw is the brainchild of Emma Cohen, Miles Pepper and Jessica Girard. The trio launched a Kickstarter campaign with the aim of raising $12,000 to put their reusable, collapsible straws into production.
One week and 11,000 donors (and counting) later Final Straw has raised $550,000. This enormous number of commitments from individual consumers shows just how far and fast the campaign to rid ourselves of plastic straws is spreading.
Final Straw will retail at around $30 once it goes into production and will be available in four colours from November. The brand has worked out each one will save 534 straws ending up in the ocean each year.
Would you use one of Final Straw's collapsible straws as an alternative to a plastic straw?
The UK is considering banning plastic straws in 2019 in response to many towns and villages banning them themselves (see here for a round up of how different places around the UK have got on), with Surfers Against Sewage's Plastic Free Coastlines coordinating efforts here while in the States, Miami Beach, Malibu and Seattle have already banned plastic straws.
Considering America uses enough straws to wrap around the Earth 2.5 times, every day, we'd say Final Straw can't come a moment too soon.
For more alternatives to plastic straws, click here.
