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It's time to show you what we're made of

Georgina Wilson-Powell

1 May 2018

Did you know that there's no regulation around organic skincare? Greenwashing is rife in the 'natural' skincare market - something the Organic Beauty and Wellbeing Week wants to wash away this month.

The Organic Beauty & Wellbeing Week takes place from 7-13 May and looks to dive into the promises and production lines behind organic beauty.

"This year’s 'What I’m Made Of’ Campaign aims to engage consumers in the bigger picture, asking where ingredients have come from, what products are really made of and why certification is a good route to understanding organic," says Lauren Bartley, beauty & wellbeing manager at the Soil Association.

Why look for organic skincare?
Apparently 76% of us feel misled by organic claims on beauty products and while certification isn't anyone's ideas of a fun beauty routine, the Soil Association are the only ones out there certifying organic skincare. Anything that's not accredited can claim to be organic with just 1% of organic ingredients.

"We love organic thinking because it means giving back what we take out during our time here on planet earth. It’s a holistic way of living and being that matches our own guiding principles of living with respect for the world around us," says Sebastian Pole, Co-Founder, Pukka Herbs.

"The ‘What I’m Made Of’ campaign highlights the importance of being able to choose organic ingredients. Beauty products often have misleading labels, leading people to believe that they are made of natural and organic ingredients when in fact, they are not. Whilst people are more driven to invest in products that are sustainably and ethically made, using organic ingredients, it is important that consumers know what to look for so that they do not get misled and are able to experience the wellbeing benefits of organic."

The Soil Association have been certifying cosmetics since 2002 and now use the European wide COSMOS (Cosmetic Organic Standard) symbol for either Natural or Organic skincare. Each brand is assessed across its production and manufacturing chain as well as sourcing ingredients, packaging and marketing.

Certified brands include Lulu & Boo, Bamford, Neal's Yard Remedies, Saaf Skincare, Pai Skincare and many more.

Organic Beauty Wellness Week

Do you know what's in your skincare products?

As well as an awareness campaign, there's a pop up organic beauty event happening on 12-13 May at The Hoxton, Shoreditch, London.

Drop by for hair and skin consultations, beauty treatments from Pai Skincare, wellness workshops with Pukka Herbs, hand massages from LA-EVA, make your own facial serum with Naissance, honey rose facials with Therapi Honey Skincare & Bhuti London and a panel looking at how organic skincare is becoming normal skincare.

Tickets to the Organic Beauty & Wellbeing pop up can be booked through Eventbrite here.

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