Patagonia is on a ski tour with a difference
Patagonia is off on tour. Eco-fashion leaders, these guys don't stand still. Especially when there are clothes to be mended across the ski resorts of Europe.
Tue 22 Jan 2019
If you listen carefully amongst the ski resorts of Europe this winter, you might just hear the whizz of a sewing machine, tucked away in a wooden Alpine ski hut on wheels. And you might wonder, what on earth is going on?
Ethical pioneers Patagonia are hitting the slopes on a winter jaunt, the Worn Wear Repair tour. Rather than pulling off half pipes and daring off piste action, the excitement is firmly inside, where Patagonia's seamstresses will offer on the spot repairs of any ski wear.
From repairing zips, replacing buttons, mending rips and tears and anything made of GORE-TEX, the Worn, Wear, Repair escapade kicks off this weekend, 24 January in Innsbruck, Austria.
The sustainable outdoors brand want to get people thinking about making and mending rather than buying and binning, upping the number of seasons your (probably quite expensive) ski gear lasts for. And it doesn't even have to be Patagonia - bring along anything that needs mending and they'll set to getting it back up to speed for you.
Oh yes and did we mention it's free?
By keeping a piece of clothing - any clothing - in action for nine months longer, we can each reduce the carbon and water waste by between 20 and 30%.
If you're in Innsbruck this weekend, head to Patagonia's in-store party for launch or catch them at the following locations as they trundle through the snowy peaks.
Patagonia's Wear, Worn, Repair tour dates
24-26 January Innsbruck, Austria
16-17 February Garmisch-Partenkirchen, Germany
20-21 February Warth-Schrocken, Austria
23-24 February, Saalbach, Austria
27-28 February Zillertal, Austria
4-5 March Engelberg, Switzerland
7-10 March, Laaz, Switzerland
12 March, La Plagne, France
13 March, Lu Clusaz, France
19-20 March, Brunico, Italy
23-24 March, Bormio, Italy
3-6 April La Grave, France