Who said small changes can't make a big difference? As a result of overwhelming customer response, Pret A Manger is the first international coffee chain to offer a 50p discount on hot drinks for people who bring a resuable cup with them from January 2018.
In the UK, we use seven million disposable cups a day and thanks to the plastic lids and inner plastic coated lining in the cup, they can't be recycled easily - only 1% of them are - and they don't break down in landfills for hundreds of years.
Alice Pritchard
Fri 8 Dec 2017
Pret CEO Clive Schlee recently tweeted asking customers, “How do we encourage customers to bring reusable coffee cups to @Pret? We’re thinking of increasing the discount for bringing your own cup from 25p to 50p. Our organic filter coffee would cost just 49p. I’d love to hear your thoughts.”
The response was overwhelmingly positive. 96% of the 5,000 respondents on an Instagram Stories poll voted “yes” to the 50p idea.
Make 2018 the year you swap to a reusable coffee cup like this one from Pukka and get yourself cheaper coffee
Other suggestions including introducing china cups at the cafes, charging for disposable cups (like the 5p tax on plastic bags) and loyalty schemes for reusable cup holders.
As a result of people power, Pret will launch the 50p discount in the first week of 2018. Source a well-designed reusable cup, ready to launch later in 2018 and explore adding china cups to more of our shops with seats.
Want a reusable coffee cup? Get one here.
Remember people #pebblesmakeripples - now what else can we get done?
