Ethical Clothing, a search engine for sustainable and ethical clothing, is arriving in North America.
Founded in Barcelona, Ethical Clothing has a simple goal of making ethical choice easier when it comes to buying clothes and accessories.
With the internet oversaturated with big brand names and greenwashing, it is often difficult to find smaller brands with positive impacts.
Unless you’re an expert, it is easy to fall into the traps of greenwashing or to be unable to find inadequate information about a brand – but that is also time exhaustive.
In fact, two thirds of Americans are willing to pay for sustainable products but most (74%) don’t know how to identify them.
Let’s face it: fast fashion is easier to find, but the cost is way too great.
But this is where Ethical Clothing comes in.
What is Ethical Clothing?
Ethical Clothing is an online search engine for ethical and sustainable clothing and accessories, letting consumers use their wallets to support brands with positive impacts.
Currently, Ethical Clothing is a platform that presents the best ethical retailers in Europe, with future plans of ranking and grading each product listed.
“74% of Americans don’t know how to identify sustainable products”
The Ethical Clothing search engine allows customers to filter via gender, price and product type, as well as the materials used.
With hundreds of brands on the platform, Europe already loves Ethical Clothing.
Now, coinciding with the launch in North America, there is now a section featuring hundreds of ethical fashion brands from the US and Canada.
This is not all, as Ethical Clothing have developed additional tools to help customers with difficulties faced by consumers – including a price drop alert that notifies users on offers across the store.
They also provide a comprehensive fashion footprint calculator, to encourage consumers to learn and engage with the impact of fast fashion habits.
Ethical Clothing hopes that the platform will encourage shoppers to buy more sustainably in addition to bringing recognition to smaller brands.