Let’s be clear. We’re not fans of the word ‘sustainability’.
It’s an ugly word. Dull, depressing even - we know it makes even the most conscious of you want to switch off. And we don’t blame you.
It doesn’t sum up the complexity of the problem we’ve got on our hands.
It doesn’t come close to describing the love, the drive (maybe the obsession) we have for talking and learning about a whole heap of things.
And yet we’re stuck with it when we need to tell you quickly what pebble is all about.
First and foremost we’re an eco lifestyle magazine that inspires and informs you all about everything you need to crack on being more circular, less wasteful, more ethical, less plastic and so on.
We’re also about communities - our new digital sustainable community, Ripples, runs on Mighty Networks and it's a positive, friendly safe space where anyone can learn and be inspired about sustainable issues and connect and network with others.
Since launch in April 2021, we're growing fast in numbers and connections.
This is everything we love...
Permaculture. Knitting. Whizzy futurists. Slow fashion. Open sourcing. Foraging. Crafting. Eco-villages. Food waste. Forests. Mindful discovery. Protecting the seas. Great food. Local food. New manufacturing models. Conservation. Organic skincare. Vegetable leathers. Vertical farms. Staycations. Kayaking. Thinking differently. Travelling lightly. Traditional skills. Zero waste. Turning plastic bottles into clothes and shoes. Dressing well. Creating communities. Enjoying our lives without harming the planet. Supporting people who have taken a risk to find a better way of doing something. Challenging the status quo. Zero waste cocktails.
And yes the last two can go hand in hand.
More importantly, our stylish sustainable living magazine is here to show you how you can incorporate all of these things into your existing life.
We call this #EverydayActivism.
Being good to the planet often means starting small and being good to ourselves.
Supporting businesses that have developed fairer ways of trading and making choices that lighten the load of your life on the planet.
We’re a magazine about living a good life full of adventures and for all this talk of eco this and ethical that not be needed any more, because it’s just the way we all do things.
Subscribe to our positive newsletter every week and help us rid the world of dull words.