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Say hello to this new earth-friendly fashion store

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Say hello to this new earth-friendly fashion store

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This Fashion Revolution Week sees the launch of many an exciting ethical fashion thing or two. But up there in our favourite new ethical fashion goings on is Antibad, a new online store for stylish sustainable fashion, the kind you'd expect to see gracing glossy magazine covers.

This is sustainable fashion for street style mavens and luxury fashion lovers.

    Georgina Wilson-Powell

    Wed 25 Apr 2018

    At Antibad, shopping and loving fashion isn't at odds with trying to look after the environment. It's about slow fashion, anti-bad design and selling items that last. 

    Its founder, former model and luxury fashion buyer Agatha Lintott, flaunts her fashion chops - the store feels more like a love letter to forward thinking fashion and comes with its own journal.

    It ain't cheap but there's a good mix of brands - from MUD Jeans to the more out there Mara Hoffman.

    Antibad, ethical fashion store from Agatha Lintott launches

    Antibad is the sustainable fashion store for full on fashion lovers

    Each ethical fashion brand has been fully researched and the store lists its vital statistics in the Why It's Good section. There's a real focus on upcycled, vegan, Fairtrade and eco-friendly labels, while Anti-bad itself has looked at what it can reduce and go green on - from ethical banking to carbon neutral shipping.

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