Volvo has partnered with the Eden Project to highlight the benefits of zero emissions vehicles. Here's what's going to happen.
Francesca Brooking
Fri 3 Sept 2021
Volvo has become the Official Automotive Partner of the Eden Project and the Eden Sessions music concerts in a brand new three-year partnership.
This collaboration is part of an overarching goal to inspire people visiting the Eden Project to protect the environment.
The partnership will have a particular focus on the benefits of using electric cars as a form of carbon neutral transport.
Volvo hopes to encourage people who are nervous about switching to electric cars
What the collaboration involves
Volvo Car UK will be the official Presenting Partner of the Eden Sessions, an annual series of concerts which will take place in September in front of the Biomes near St Austell in Cornwall.
Some of the featured artists this year include:
- Ben Howard (September 11)
- McFly (September 12)
- Royal Blood (September 14)
- Snow Patrol (September 16)
- The Script (September 17)
- IDLES (September 18)
Volvo has also provided the Eden Project with a fleet of XC40 Recharge pure electric vehicles.
They will be used operationally to help reduce the carbon footprint of the concerts and to highlight the benefits of using zero emission vehicles for the climate and to make more people think about making the switch to electric cars.
Kristian Elvefors, Managing Director, Volvo Car UK says: “This is a collective effort and to achieve these targets, we need to partner with organisations and individuals that share our same vision."
"The Eden Project is the perfect long-term partner for us in this respect. As a business, we can learn a lot from their ongoing initiatives that provide an eye-opening insight about our relationship with the planet.
"With our shared values, we hope to bring this environmental message to the forefront of everyone’s mind and continue to be a catalyst for change.”
Volvo’s sustainability commitments
Volvo has become a world leader in sustainability in the car manufacturing industry.
- In 2020, the brand set a number of climate goals, including becoming a completely carbon neutral and circular business by 2040.
- It’s also committed to being a fully electric car manufacturer by 2030.
- To help Volvo reach its targets, the brand aims to reduce the lifecycle carbon footprint per vehicle by 40% by 2025.
- Its global manufacturing plants are powered by over 80% climate neutral electricity.
- It’s also encouraging its top suppliers to use 100% renewable energy by 2025 and develop a more circular approach to materials.
All goals are backed by the Science Based Targets initiative.
“Shared values and a shared vision will make us better. Eden and Volvo are demonstrating a future that remains ours to make…today”
The Eden Project’s sustainability goals
The Eden Project is a UK based educational charity that connects people with the natural world.
It was built in 1998 out of a disused clay pit and has since become a hub for nature, community and the arts.
Sir Tim Smit, Co-Founder of the Eden Project, said: “Eden rocks! By 2023 the pioneering Eden Project will be completely powered by renewable energy."
"A combination of deep geothermal energy and solar continues our journey to make Eden the most ecologically sympathetic visitor destination in the world."
"Transport is a vital ingredient of this and we are hugely impressed by Volvo’s vision for the future and are entering a long-term partnership with them to show our global audience what a post combustion engine age can look like."
"Shared values and a shared vision will make us better. Eden and Volvo are demonstrating a future that remains ours to make…today.”
To book tickets or learn more about the Eden Sessions, visit the website here.
