Free video streaming service, WaterBear, is planting a tree for every new member for the next 30,000 people who sign up.
Here’s why and how to get involved.
Francesca Brooking
Tue 13 Apr 2021
Looking for new high quality environmental programmes that make a difference?
WaterBear is a brand new free digital streaming platform that showcases award-winning documentaries as well as original interactive content inspired by the UN Sustainable Development Goals.
First launching in 2020 in a handful of countries, the platform has now expanded to 30 countries worldwide.
To celebrate, it’s planting a forest of trees in Scotland and it needs your help to do it.
WaterBear is planning to create a forest of newly planted trees in the Scottish Highlands
The streaming platform is inviting new members to create an instant impact and become part of a global community of citizens wanting to make a difference.
How? By simply being one of the next 30,000 who sign up.
WaterBear will plant a tree for every new member for the next 30,000 who join.
Each tree will be planted at Alladale Wilderness Reserve in the Scottish Highlands, creating what will be named the WaterBear Forest.
On top of that, WaterBear is challenging companies to do their bit too and match-fund the 30,000 tree planting initiative.
“Our goal is to bring WaterBear to as large an audience as we possibly can, so that we can share stories using award-winning filmmaking to help us drive global impact”
The project is part of the platform’s commitment to the UN Climate Change Conference taking place in Glasgow this November as well as its support of rewilding and conservation efforts across the country.
Victor Eckard, Managing Director of WaterBear says; “By partnering with Alladale Wilderness Reserve to create the WaterBear Forest and challenging other companies to mirror our initiative, we are hoping to not only celebrate our global expansion but also contribute to the incredible land restoration efforts taking place in the Highlands to rewild our world.”
Planting trees is part of the platform's conservation and rewilding goals
What is WaterBear?
WaterBear is a pioneering streaming service and the first network of its kind.
Members have access to a collection of inspirational interactive videos and award-winning documentaries including ‘My Octopus Teacher’ which recently won a BAFTA.
What’s more, members can stream all content from any device at any time.
WaterBear’s main goal is to facilitate awareness and action to fight against climate change and save the planet.
Through a global network of partners and cutting-edge technology, it empowers viewers to take immediate action and support NGOs doing vital work around the world.
Victor Eckard explains: “Our goal is to bring WaterBear to as large an audience as we possibly can, so that we can share stories using award-winning filmmaking to help us drive global impact. As we establish our brand and reputation for beautifully curated and inspirational content it is a huge privilege to be able to reach so many more members worldwide. We look forward to engaging and connecting with people and organisations around the world so that collectively we can all work together to protect our fragile planet.”
Visit WaterBear to sign up and spread the word about its tree planting initiative on social media with the hashtag #1member1tree.
