Fairtrade's Choose The World You Want Festival Is Live

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Fairtrade's Choose The World You Want Festival Is Live


For the first time Fairtrade Fortnight unveils a free festival to celebrate all things Fairtrade.

Georgina Wilson-Powell

Mon 22 Feb 2021

To celebrate Fairtrade Fortnight, Fairtrade has kicked off a two week, virtual, free festival with over 100 events that you can join.

Starting on 22 February and running to 7 March, this year is the first year that Fairtrade has focused on the harmful effects of the climate crisis on farmers and food supplies.

Fairtrade Fortnight 2021 marks the start of a new climate campaign asking the British public to get behind Fairtrade so that farmers overseas can benefit from fairer prices, fairer trading practices and the resources needed for tackling the climate emergency in climate vulnerable countries such as Kenya and Honduras.

Despite contributing the least to the climate crisis, the farmers who produce some of our favourite foods – like cocoa for chocolate, our morning coffee and that firm favourite, bananas – are among the world’s most vulnerable to the climate emergency and its harmful effects such as extreme weather, natural disasters, hunger and disease.

Fairtrade Fortnight runs for 2 weeks from 22 February

Nilufar Verjee, Director of Public Engagement at the Fairtrade Foundation, said: “Farmers and workers in agricultural communities in the global south have contributed the least to climate crisis – yet they are among the world’s most vulnerable and are already feeling the worst effects from unpredictable weather to natural disasters and disease. But without stable incomes, these farmers lack the ability to fight climate change impacts and continue to struggle to meet their immediate needs.

“Poverty and environmental damage in our food supply chains will not end until exploited farmers are paid fairly and given the power to make their own choices. Only then will they have the power to effectively fight the impacts of the climate crisis.”

As well as big panel debates, there will be a series of food demos and cooking workshops from pebble favourites such as Melissa Hemsley, Tom Hunt, Rosie Birkett and Zoe Adjonyoh.

Events over the fortnight's festival include:

Creativity against the Climate Crisis - 24 Feb, 7.30pm

A creative activism debate chaired by actress Adjoa Andoh on 24th February at 7.30pm will explore creative expression and the role it plays in campaigning for change. Guests include Tolmeia Gregory climate justice activist and illustrator; Jocelyn Longdon, Founder of Climate in Colour; Stephan Crawford, Founder of music collective Climate Music, New York, who communicate a sense of urgency about the climate crisis by combining climate science with the emotional power of music to drive meaningful action; Tracey Zengeni based in Zimbabwe a visual artist who has created work themed around climate change and music from Richard Waife.

The Climate Change Garden - 6 March, 11am

In partnership with UK Permaculture Association, this virtual event will explore how to create a space that makes you happy and meets your needs – and those of the environment - in a time of climate crisis.

Hosted by Rachael Twumasi-Corson, plant enthusiast and owner of Afrocenchix, panelists include Chris Warburton Brown, Research Director of the Permaculture Association and Tom Hunt Chef, Author and Fairtrade ambassador.

Fairtrade coffee farmers farmers are among the world’s most vulnerable to the climate emergency

Further events organised by campaigners, partners, brands and retailers and supporters under the umbrella of the festival will run throughout the two-week period.

These include over 15 events organised by Fairtrade Yorkshire, seven events run by Fairtrade’s commercial partners, three retail partner events, a Fair Focus webinar, three high level policy events engaging our APPG, businesses, research partners and politicians and much more.

The full line up for the festival can be found here .

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